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Zan Associates worked as part of the conceptual design team as well as leading the public and stakeholder engagement efforts for this project. The conceptual design, which was recently approved by City Council, will include a widened and landscaped pedestrian realm, a cycle track bicycle facility, dynamic parking, and narrowed traffic lanes. A key issue that needed to be resolved was whether to continue the contraflow bus lane. Building consensus on the design concept required engagement with partner agencies, property owners, advocacy and advisory groups and the general public.

Strategies to build consensus among stakeholder groups included stakeholder listening sessions, individual property meetings, online surveys, community meetings and events, and pop-up events at busy downtown locations and in the skyways. As a result of these engagement strategies, property specific issues and concerns were identified and a preliminary landscape design concept was developed. 

Zan also leads outreach for the utility and construction phasing of the project. As part of the outreach and communication effort, Zan's role is to create project branding, coordinated individual property meetings, set-up open houses, and meet with key opinion leaders in downtown. Other activities and materials used to distribute timely information to stakeholders include developing project newsletters, infographics, responding to public questions and concerns, and preparing weekly updates. 

4th Street

Reconstruction Project

City of Minneapolis


Minneapolis, MN

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