This project focused on communications and marketing services for the MnPASS and Cayuga reconstruction projects on I-35E between Little Canada Road and I-94. The MnPASS Express Lane in this area marked the first time MnDOT had opened such a facility that was not a pre-existing carpool lane which required the consultant to market the advantages and disadvantages of the lane for carpooling and transit to potential users. Additionally, the construction work required a single point of contact for communicating important project information.
35E MnPASS CAYUGA
MARKETING + COMMUNICATIONS
THE PROJECT
OUR ROLE
Our team led construction communications for the I-35E MnPASS/Cayuga construction project which included construction communications for the construction phase of the project and marketing for the new MnPASS Express Lanes.
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Strategic planning
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Media planning
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Media management
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Media placement + buying
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Marketing materials
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Social media
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Print graphics + materials
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Door-to-door engagement
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Weekly updates
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Coordination with businesses/residents
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Coordination with business and neighborhood organizations
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ADA compliance
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Pop-up events
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Community festivals
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Open houses
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Presentations to stakeholders
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Multi-cultural engagement
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Direct mailings
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News releases
The marketing portion of this project was completed in partnership with Tempo Creative Consultants.