This project focused on communications and marketing services for the MnPASS and Cayuga reconstruction projects on I-35E between Little Canada Road and I-94. The MnPASS Express Lane in this area marked the first time MnDOT had opened such a facility that was not a pre-existing carpool lane which required the consultant to market the advantages and disadvantages of the lane for carpooling and transit to potential users. Additionally, the construction work required a single point of contact for communicating important project information.

35E MnPASS CAYUGA

MARKETING + COMMUNICATIONS

THE PROJECT

OUR ROLE

Our team led construction communications for the I-35E MnPASS/Cayuga construction project which included  construction communications for the construction phase of the project and marketing for the new MnPASS Express Lanes. 

  • Strategic planning

  • Media planning 

  • Media management

  • Media placement + buying

  • Marketing materials

  • Social media

  • Print graphics + materials

  • Door-to-door engagement

  • Weekly updates 

  • Coordination with businesses/residents

  • Coordination with business and neighborhood organizations

  • ADA compliance

  • Pop-up events

  • Community festivals

  • Open houses

  • Presentations to stakeholders

  • Multi-cultural engagement

  • Direct mailings

  • News releases

The marketing portion of this project was completed in partnership with Tempo Creative Consultants. 

CLIENT //

Minnesota Department of Transportation

LOCATION //

Saint Paul to Little Canada, Minnesota

YEAR OF COMPLETION //

2017

ABOUT //

Zan Associates is a creative firm focused
on unique engagement and thoughtful communications based in Minneapolis, MN

CONTACT //

105 Fifth Avenue S., Suite 130

Minneapolis, MN 55401

612.354.2101

Contact us by email

CONNECT //

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© 2020 By Zan Associates.